smoothie history

food stores of the West coast of the United States began selling pureed fruit drinks in the 1930s based on recipes originated in Brazil.[1] The 1940s-era Waring "Blendor" cookbooks published recipes for a "banana smoothie" and a "pineapple smoothee." The name "smoothee" or "smoothie" was used by books, magazines, and newspapers for a product made in blenders. Dan Titus, the director of The Juice and Smoothie Association states in his book, "Smoothies, The Original Smoothie Book", that "smoothies became popular in the middle 1960s, when there was a resurgence in the United States in macrobiotic vegetarianism." Health restaurants were particularly popular in California. The first trademark for a fruit slush was in the mid-1970s with the name "California Smoothie", which was marketed by the California Smoothie Company from Paramus, New Jersey. Smoothies from the 1960s and early 1970s were " basically fruit, fruit juice, and ice"; in some cases in the early 1970s, ice milk was also blended in to create the "fruit shake". These shakes were served at local health-food restaurants and at health-food stores, alongside tofu, fruits, carob, and other health-oriented foods.[2]